Sensory Marketing

What is sensory marketing？ Sensory marketing refers to the business operators in the market marketing, using the human senses of sight, hearing, touch and smell, attracts people with color and voice touch and smell to seduce people, sales at emotional touched people's experiential scenario, its goals is to create the feeling of perceptual experience, let consumer involvement and effectively arouse the purchase desire of consumers to a marketing mode.

Visual marketing often use three ways to seduce consumers. First one is company have a clear and accurate brand stage do guide strategic thinking. For example, Polo Villae first step is visual marketing that attract you. Consumer will finds around the store overnight opened, opened a clearance. Like coast city which is in shenzhen, it also played the moving of the slogan "year-end clearance. After one year they have to help it PS behind last year. Polo Villae using this way has stores in major cities, and even Hong Kong, it can appear overnight, which also can disappear overnight. Second one is form of advertising visual, terminal high unification. Third one is company should pay attention to the visual arts of the terminal, like fruit and vegetables, which also want to like a still life painting art is arranged, because the aesthetic feeling of commodity can be lifted the customer's purchase desire.

Auditory marketing refers to the use of beautiful or unique voice, it attract consumers auditory attention, and formed a unique voice in the mind of the consumer. McDonald's in the cheerful music is its personality fully manifests, KFC in the rising and falling of music shows its different from McDonald's brand culture, clothing store light music to promote consumers to buy. These shows its characteristic of recreational, relaxed at the same time, such as a coffee shop low music with its internal lighting provides consumers can chat and enjoy life.

Marketing refers to in touch touch a unforgettable impression for consumers, the characteristics of promotional products and stimulate consumer's purchase desire. Hilton Hotel chain is placed in the bathroom a modeling is very lovely and made consumer feeling comfortable little duck, the guests are loved, and home to the family as a memento. Little duck on give a person feel comfortable and Hilton to customers with comfortable accommodation echo.This is not in the market sales of gifts as the Hilton won the public praise, and become one of the reasons for customer favorite Hilton Hotel, which is the application of visual marketing and touch.

Smell marketing is to use a particular smell to attract consumer attention, memory, identity, and finally form the brand loyalty. For example, Singapore airlines flight attendant on the perfume, the company special modulation "hot towel on perfume," as our company patent fragrance, the scent of a person. Starwood Hotels group makes each brand has its own signature fragrance, they create pleasant for the guests to relax the mind travel experience. North American BOSS will “man’s smell" slogan and in-store charm make public of male fragrance, audio-visual brand brand with smell, a model of perfect fusion.

In today's society is becoming more and more attention to personalized culture. On the basis of experience, the market is full of a lot of similar brands, products and services. The functional properties and product interests are no longer sufficient to attract and conquer the customer. Enterprise must with the aid of the human senses, there are sight, smell, hearing and touch to influence consumer.