what is consumer betaviour

Consumer behavior is “the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy-needs and desires”. ( soloman, m 2013) This means when individuals or groups select, purchase, use, or disposal of products, services, ideas, or experience, in order to meet the needs and desires. For example, one day morning, you see your colleague in hand a new "color screen mobile phone", which is just the kind of do you like, you will instantly have the idea of many different, the following several kinds of idea, that is you? Happy for her, her face to make you happy;I want to go to buy this phone, afternoonBecause she was in the show, and produce a feeling of disgust;They were determined not to buy this phone, because you don't want to be the same with her;A bit self-abased, because they were not able to buy;Dissatisfied with her boyfriend, because he didn't give yourself this kind of mobile phone.

Human behavior can be simply summed up as a process of stimulus and response, as the highest creature such as human, it has the most complex kind of stimulus and response system. Due to the complex and dynamic, human behavior has long become a formal science.As a marketer, your mission is to change consumer behavior, the response described above and the time of the process is only 0.2 1 seconds. Different individuals may have different reactions, every consumer to deal with every day tens of thousands of all kinds of information, and react accordingly.If your face is a fruit juice market, then your target customers is hundred million calculation.Such a large number of psychological process, marketing personnel how to grasp the mainstream, and application methods to change people's behavior?There is only one answer: consumer behavior.In many cases is irrational consumption behavior. For example, if asked: why do you go to buy a bottle of purified water, can you speak out a reasonable explanation? Most people can tell the reason, but is not necessarily logical. Marketing is the most fascinating and confused -- -- -- -- -- consumers elusive state of mind.

Perhaps you now is a beer company's marketing director, every day the arduous price war with competitors, your professional knowledge to tell you the beer is the same, drink basic little difference with your eyes closed. You are even doubt advertising do you want to do.Let me discuss with you, from the perspective of behavior first, a basic question: why people drink beer? Because it is water to quench thirst? Because it has nutrition than milk? Because it is more healthy than fruit juice? Seems to be not, from the perspective of behavioral science, this is a kind of demand at work, a friend told me a beer, and often "because drink beer feel comfortable, feel have entered a relaxed environment". He needs is to change the attitude, into the relaxed environment.And the other a friend said, “ I must drink beer with your friends, because be alcohol is unfamiliar.” His demand is said to be close to a signal.And one of my friends told me, “ I will drink a lot of beer in nightclubs, because on that occasion must sample.” He is integrated into the environment.

Understanding of consumer behavior analysis to the marketing, product sales and communication with the customers is of benefit.