Brand experience

Brand experience conceptualizing is feeling, emotional, cognitive, and behavioral responses induced brand - related stimulation is part of a brand's design and identity, packaging, communications, and the environment.The authors distinguish several dimensions, build brand experience, including four dimensions: sensory, emotional, intellectual, and behavior.In six studies, the authors show that scale is reliable and effective, is different from other brands, this includes assessment of brand, brand, brand accessories, customer happy and brand personality.In addition, brand experience affect customer satisfaction and loyalty of directly and indirectly through the association of brand personality.

Brand experience through all sorts of conditions in the brain to form a potential customers a full of affection and attitude of the brand, to help consumers psychological predict what the project is likely to be associated with.So this is a valuable concept of manufacturer brand project, manipulation, experience can also lead to higher profits.Strong brand, it must provide a clear and unified experience.This means that, for example, with the brand items must appear implement advertising, because the use of the product should not be and expectations.In addition, this means that the brand experience must not too much meaning, because of complicated experience is likely to be diluted potential consumers.Often think of the most successful brands have a sharp and singular experience, because the key exposure through all channels.

Consumers buy not only products (goods or services). They buy the brands.Consumers establish a deep, meaning and the relationship between the brand. A brand attachment of consumers. Consumers to use the brand to express their personalities and their social self.

Once a brand disappoints the consumer, the break-up of the consumer-brand relationship may resemble a relationship break-up or divorce.

By the way, I would like to show my event brand. My event is Happy hat day, this is a charity event. This event charity is Brain Tumor research. In recent years, the incidence of intracranial tumor is on the rise, according to the statistics, intracranial tumor accounted for about 5% of the whole body tumor, accounting for 70% of the tumors in children.Intracranial tumor can happen at any age, the most common for 20 to 50 years old.Children with posterior fossa and the midline tumors more see.So we choose hat this topic let people with brain cancer receive more attention. We choose the best DIY hat and send lovely special hats, which is also hoping people interested in the hat of the man who really need a hat and give them more help. 
In my mind, this kind charity which is our using brand in our event.

In this event, everyone was very happy to play games were also very active.And our food is also very attract customers, we were prepared to potato chips cookies and lots of different drinks.What is more, our MC was also very good, all of people had a very pleasant evening.